Growth in Public

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How many subscribers can I get from social media in 90 days?

0new email subscribers from social

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The full breakdown of what's working, what isn't, and the numbers behind it. (Signing up here doesn't count toward my goal.)

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The leaderboard

Which platform sends the most people to my newsletter.

    Day by day

    New subscribers from social each day. Hover a day to see where they came from.

    See the numbers as a table

    Share today's card

    A live snapshot of the board, sized for LinkedIn, Instagram, Threads, Facebook, X and Bluesky.

    How I count

    Only new subscribers who came from social media make the board. Numbers come straight from Kit, read only.

    Tagged links

    Every link I post carries a tag (like utm_source=linkedin). If someone signs up through it, that platform gets the point.

    Shares

    When someone shares my site on a platform, my site notices where the visitor came from and tags the signup for them.

    Nothing else

    Newsletter recommendations, search, direct visits and signups I can't trace don't count. Neither does signing up on this page. Once someone joins, they stay counted, even if they unsubscribe later.

    Why I'm doing this

    93% of the creators I've studied have used social media to grow their email lists. And I did too.

    In the early days of Growth In Reverse, I was posting constantly, mostly on old Twitter (RIP). The newsletter grew to 21,000 subscribers in 10 months, and social media played a huge role in that.

    Then I "got busy" and stopped posting. In the last 12 months, I've posted just 43 times. That's about 3.5 a month, and most of those were me checking the "I posted today" box.

    My newsletter growth reflects that. It's been flat for a while, and I want to change that.

    So for 90 days, I'm trying to get 3,000 new email subscribers from social media. Only social. No recommendations, no referrals, no other sources. Just organic posts that send people to the newsletter.

    3 questions I want to answer

    1. What's working on social right now to drive subscribers?
    2. Can I turn social back into a reliable growth channel?
    3. Do I want to be back on social media long term?

    The plan

    I'm still figuring it out. What I do know: I'll create mostly for LinkedIn and repost to Substack, X, Threads and Facebook. The goal is to post daily (maybe more if it's working).

    Will I hit it?

    Honestly, probably not. I haven't posted consistently in a while, so this feels a little like starting over. That's why it's an experiment.

    Chenell

    93%of creators I've studied grew with social
    21,000subscribers in my first 10 months
    43posts in the last 12 months

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